Facebook is undoubtedly one of the most popular social media platforms. As of 2016, Facebook has over 1.65 billion monthly active users, 1.51 billion mobile active users, and 1.09 billion people log onto Facebook daily. Would you not want to get your business known by this massive community?

Compared to traditional advertising media, Facebook is particularly powerful for building word-of-mouth reputation. Its users can give comments, click the like button, or share your post. It was said that 4.5 billion likes are generated daily. When someone interacts with your Facebook Page, their friends will see the activity in their news feed. People are more likely to try a product or service if their friends have already used it and liked it. Obtaining positive comments or recommendations by Facebook users is a very effective way to promote your business to their friends. Such trustworthy recommendations have stronger positive effect than normal advertising.

Properly implemented, Facebook marketing could be very cost effective. The social media website provides two ways for the promotion of a business – Facebook Page and Facebook Ads. Facebook pages are free to set up. Facebook Ads charges are based on cost-per-click (CPC), cost-per-mille (CPM) or cost per like (CPL) model. You only pay when your advertisement is clicked, seen or liked, which means your marketing budget is being spent as efficiently as possible. Facebook also offers flexible cost budgeting, meaning you are given full control over your advertising expenses. You can choose the maximum dollar budget per day or maximum dollar budget for the lifetime of an advertising campaign. The minimum daily cost is just $1.00 per day.

Have you ever used Facebook to promote your business? Why do you choose this platform? Please leave your comments.


Zephoria Digital Marketing. (2016). The Top 20 Valuable Facebook Statistics – Updated May 2016. Retrieved from https://zephoria.com/top-15-valuable-facebook-statistics/


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